FLEXECHARGE built its foundation on intelligent load management

Max explains that FLEXECHARGE was founded to solve one of the biggest challenges in the EV charging market: preventing charging stations from overloading the grid. With an advanced adaptive load management system, FLEXECHARGE automatically adjusts charging power based on real-time vehicle constraints such as battery temperature, state of charge, and the driver’s requested charge rate. By intelligently distributing power across all active charge points, operators can avoid expensive grid upgrades while still delivering a smooth, reliable charging experience for drivers.

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Fragmented hardware ecosystem? We turn it into a competitive advantage

The EV charging ecosystem is still highly fragmented. Chargers, batteries, inverters, and meters all rely on different protocols and communication standards, creating complexity for operators. Instead of battling this fragmentation, FLEXECHARGE treats it as an opportunity. We have invested heavily in robust abstraction layers that enable smooth integration with almost any hardware asset. This gives charge point operators full freedom in vendor selection and protects them from vendor lock-in.

At the center of this approach is FLEXECHARGE’s OCPP broker. It sits between chargers and CPMS platforms, translating and standardizing communication without disrupting existing infrastructure. The result: faster onboarding, more flexibility, and a future-proof charging network.

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Transforming charging sites into Virtual Power Plants

One of the episode’s most powerful insights is how FLEXECHARGE turns distributed charging sites into Virtual Power Plants (VPPs). By intelligently aggregating multiple charging locations, FLEXECHARGE enables charge point operators to participate in flexibility markets without disrupting the driver experience. This approach creates a new, recurring revenue stream on top of existing charging business models.

Max highlights FLEXECHARGE’s collaboration with Recharge in the Nordics as a real-world proof of concept, demonstrating how smart load management and grid-responsive charging can deliver both operational efficiency and financial upside.

Flexibility revenue matters, but never at the cost of customer satisfaction. We work with operators to limit flexibility impacts to under 20%, with activation windows typically lasting only seconds. For drivers, these adjustments are imperceptible.

"By 2030, there won't be a single charger in Europe that isn't connected to flexibility markets." — Max Brandt

Batteries unlock new economics

Co-located batteries enable CPOs to deploy high-power chargers at grid-constrained sites. When not supporting charging operations, these same batteries generate revenue through flexibility markets, creating a dual income stream with zero impact on drivers.

Why this discussion is a must-listen

It cuts through the industry hype and offers a clear, practical roadmap for the next decade of EV charging. Max’s insights are indispensable for CPOs, energy companies, and fleet operators navigating the shift from basic charging infrastructure to intelligent, grid-integrated energy assets.

Critical implications for the industry:

• Charging hubs must evolve into smart, flexible, grid-responsive assets.
• Load management has moved from nice-to-have to mission-critical.
• Battery co-location will increasingly shape site economics.
• Flexibility markets will become a core revenue pillar for charge point operators.
• Interoperability and abstraction layers will determine which platforms scale and which fall behind

Max’s perspective highlights a core truth: the future of EV charging won’t be won by simply deploying more chargers. It will be shaped by platforms and operators that deeply integrate with the energy system and leverage flexibility as a strategic asset.

Listen now 🎧

Tune in to Max Brandt’s full interview on Talking New Energy to dive deeper into how flexibility, battery integration, and software innovation will shape the next phase of EV charging.

For more conversations that define the future of mobility and energy, explore the FLEXECHARGE Podcast Page.